Services

Founded in 1993 by his father Tan Siong Kern, the privately-held firm specialises in the import, export and trading of rice and sugar, while occasionally taking on small cargoes of salt, groundnuts and cooking oil.

And it was on the basis of its good track record that the firm successfully expanded its customer base throughout Asia. Wee Tiong currently markets its end-products under its trademarked Golden Royal Jewel brand of rice and the TRR brand of refined white sugar at supermarkets and retail shops in Indonesia, Malaysia, China, Taiwan and Korea.